About Us

Joleen Lake, APRN has been a certified family nurse practitioner in Omaha, Nebraska since 2008. She began her nursing career in 1992 as a graduate of College of St. Mary. She completed her Bachelor of Science in nursing (cum laude) in 1994 from the College of St. Mary as well. Joleen has worked in a variety of nursing fields to include oncology, women’s health, medical aesthetics, and a college instructor. While teaching at Clarkson College she also earned her Master of Science in nursing degree in 2008. Joleen has a strong interest in bio-identical hormone replacement and has placed an emphasis on wellness and preventive medicine in her practice. She is a member of Sigma Theta Tau, Nebraska Nurse Practitioners, and the American Academy of Nurse Practitioners.

Mary Firestien is the friendly receptionist who will greet you at Optima. Mary is from Omaha but has lived in several other states and moved back to Omaha with her husband to be closer to her family. Mary has been a receptionist / administrative assistant for close to 20 years. Her goal is to help you feel welcome and comfortable at our office. Mary’s knowledge and experience in bio-identical hormone replacement and medical aesthetics make her a valuable member of the Optima team.

Pam Hartnett, DNP, APRN-BC is a Family Nurse Practitioner (FNP) and is board certified by the American Nurses Credentialing Center (ANCC). Pam is licensed to practice in Nebraska. Pam began her nursing career as a registered nurse (RN) in 1986 and as an FNP in 2015. In her long career in nursing, Pam’s experience is varied and rich. Her hands-on experience encompasses Family Medicine, ICU, Dermatology, ENT, aesthetics and bioidentical hormone replacement therapy (BHRT). Pam offers her patients a meaningful array of value-added services starting with complimentary consultations for personalized BHRT and hypothyroid treatments, numerous aesthetic treatments and more. Pam’s seeks for her patients to optimize their quality of life while she cultivates lasting relationships through the quality and compassionate care she provides.

Kris Ewoldt has been a licensed medical aesthetician since 2010. She graduated top of her class with multiple honors and awards. Kris focuses on the latest in anti-aging treatments such as IPL photo rejuvenation, micro needling, skin peels and also specializes in IPL hair removal, waxing and facials. Kris is very passionate about her job and it shows when her patients walk out with a smile and always compliment her services.

Dina was born and raised in the Omaha metro area. She received her Bachelor of Science in Nursing from Methodist College in Omaha, NE in 2005, and then went on to graduate from the University Of Nebraska Medical Center with a Master of Science in Nursing to become a Board Certified Family Nurse Practitioner. Dina has been in the Aesthetic industry since 2011. She brings with her an extensive background and knowledge in aesthetic medical services. Dina has a keen eye for correction and natural results. She can truly bring together the art and science of aesthetic medicine. She is a highly-skilled cosmetic injector. She is also trained in bio-identical hormone replacement and enjoys managing her patients’ care at each step of the process. Dina will work closely together with you to formulate a plan for aesthetic or hormone treatments that will specifically address your concerns and best achieve your goals in the simplest, most beneficial way.